For the F1 100 Day Countdown announcing the first Las Vegas Grand Prix, I Art Directed a high-stakes, fast-turn project—delivering a bold, high-contrast visual announcement designed to be instantly legible from every angle. Executed under tight deadlines, my approach focused on clarity and impact, ensuring that the message read loud and clear across grand-scale environments. The result: a sharp, minimalist design that confidently captured attention and delivered the countdown with rolling energy to match the moment’s excitement.